Rediscover : Businesses today have to Rediscover their markets. The whole world is growing at a very rapid pace. Things are changing while this article is being written, and it is simply not done, if a company says "I am going to do business the good old way". It may not be long before that business gets eaten up. Learn to ReDiscover.
Redefine : This would mean that companies have to sit up and think if the targets they have set for themselves are in fact achievable or on the other hand, very modest. Given the completely changing business scene, it is now just not enough if a company has a "10% increase in profits every year" as its motto.
Refocus : A question that every manager has to ask is, "Am I focusing my energies in the right direction?". While Focus helps channelize efforts, Refocusing would help find where to Focus. The whole world is thrown wide open and businesses today have options of manufacturing in one country, selling in another, financing in another and maintaining their information in another. Is it time then to Refocus?
To cut the story short, the logo represents the need for companies to ReBusiness
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